Search Engine Marketing (SEM) - Cranial Interactive

Search Engine Optimization

Getting your site in front of a qualified audience

Getting your site in front of a qualified audience is critical if you want to attract new prospects. Through the application of best practices in Search Engine Marketing (SEM) and Interactive Marketing, we'll help you target people who are in the right marketplace - whether that's a physical place, or a practical need.

SEM Facts

According to the Pew Internet & American Life Project, only 38% of searchers can differentiate between sponsored, paid and natural search.

Return on Investment

ROI factors heavily in all our projects. Follow this link to find out how we help our clients calculate ROI

Search Engine Marketing, the nuts and bolts

You go to all the trouble of putting a site up on the Internet with the expressed intention of ...something... Some people know exactly what that 'something' is, some have a vague notion, and others ascribe to the "If you build it they will come" school of thought. The bottom line is, you don't need everyone in the world to see your stuff, just the ones who are going to help your company grow and prosper.

Identifying a testable, measurable objective. This needs to include key Audience/Intent/Action information.
Profiling the audience - understanding where to find them and how to get them to take the action you want them to take.
Identify the tools required to achieve the objective and then executing them.
Analyzing the results and fine-tuning the process to improve them.

If you want to take the first step toward putting your site in front of a well-targeted audience, contact us for a Market Profile.