Search Engine Optimization, what's the big deal anyway?

Well, you wouldn't have found us if it weren't important. You wanted something - information, a service - and searched for it, that's what consumers all over the world do billions of times every day. Now imagine you're a consumer looking for your company. Pick the words you think they might use, plug them into a search engine, and see where you come up. If you come up on the first page or two, you probably don't need to talk to us. If you don't come up...well the light is starting to go on in your head, isn't it? A well-optimized site makes it easier for your customers to find you. Optimization increases both the quantity and quality of your site traffic, and that's a very good thing.

How is it done?

• For starters, we understand search engines. We know how they work, what they look for and how they score sites, you could say we are SEO experts.
• Next, we have a pretty solid understanding of audience dynamics - in other words, how your customers (or potential customers) use the Internet to find products and services they want.

So, we structure information on the site to meets the requirements of the second, in a manner that will score the highest on the first. Pretty simplistic, but the process of optimizing a site involves a number of steps that make reading the phone book seem exciting. They include:

• Defining and testing key words
• Balancing meta text against written text
• Structuring text for more accurate reading
• Optimizing flash and java
• Refining and adding text where required
• Identifying best directories and making sure submissions are accurate
• Tracking changes against site metrics
• Performing analysis and making modifications

If you want to take the first step towards optimizing your site, contact us for a Site Audit.